NOTE: THIS PRODUCT IS AN INSTANTLY DOWNLOADABLE eBOOK
Cameron Gibson, Elliot Bibby, and Luke Osey have a combined experience of over 28 years running shows at the Edinburgh Festival Fringe.
They’ve done Free Fringe shows, they’ve done PWYW shows, and they’ve done (and sold out) ticketed shows in venues ranging from 40 seats - all the way up to 310 seats!
In 2023, they joined forces to create Insane Productions Ltd with a view to expanding using their knowledge and experience. At the Edinburgh Fringe 2025, they brought together a team of nine to deliver their biggest year yet (over 11,000 tickets sold!). In 2026, that team has grown to over 15 with an estimated 20,000 tickets to be sold!
In this book, for the first time, they share the secrets on everything EdFringe.
It includes:
Getting To The Fringe
why are you taking a show, and what can you get out of it?
what you need to take a show to the fringe
how to secure a venue
differences between paid and free fringes
securing accommodation, including options available for differing budgets
your pre-fringe checklist
During The Fringe
Teching and rehearsing the show
Feedback & collaboration
Tips for surviving
Tips to stay healthy
A Free Fringe Bucket speech that could double your bucket (with tips!)
Marketing, Networking, and Flyering
How to design an effective poster
Dissecting our posters
Navigating purchasing physical marketing
Flyering and how to do it effectively
Maximising word of mouth opportunities
Tips & Tricks
6 other tips we had to include - as they’ve helped us massively
Whether this is your first EdFringe, or you’re a seasoned veteran, we’re certain you’ll find loads of value in this and that you’ll love what we have to say about the biggest (and in our opinion, the best!) arts festival in the entire world!
NOTE: THIS PRODUCT IS AN INSTANTLY DOWNLOADABLE eBOOK
Cameron Gibson, Elliot Bibby, and Luke Osey have a combined experience of over 28 years running shows at the Edinburgh Festival Fringe.
They’ve done Free Fringe shows, they’ve done PWYW shows, and they’ve done (and sold out) ticketed shows in venues ranging from 40 seats - all the way up to 310 seats!
In 2023, they joined forces to create Insane Productions Ltd with a view to expanding using their knowledge and experience. At the Edinburgh Fringe 2025, they brought together a team of nine to deliver their biggest year yet (over 11,000 tickets sold!). In 2026, that team has grown to over 15 with an estimated 20,000 tickets to be sold!
In this book, for the first time, they share the secrets on everything EdFringe.
It includes:
Getting To The Fringe
why are you taking a show, and what can you get out of it?
what you need to take a show to the fringe
how to secure a venue
differences between paid and free fringes
securing accommodation, including options available for differing budgets
your pre-fringe checklist
During The Fringe
Teching and rehearsing the show
Feedback & collaboration
Tips for surviving
Tips to stay healthy
A Free Fringe Bucket speech that could double your bucket (with tips!)
Marketing, Networking, and Flyering
How to design an effective poster
Dissecting our posters
Navigating purchasing physical marketing
Flyering and how to do it effectively
Maximising word of mouth opportunities
Tips & Tricks
6 other tips we had to include - as they’ve helped us massively
Whether this is your first EdFringe, or you’re a seasoned veteran, we’re certain you’ll find loads of value in this and that you’ll love what we have to say about the biggest (and in our opinion, the best!) arts festival in the entire world!